Role: Pitch Team // Creative Director // Film Director // Client Partner
Client: Concern Worldwide // Raw London
Year: 2018
Using hidden cameras and undercover microphones, we took to the streets to reveal a hard truth and capture the honest reactions of members of the public. At lunchtime on a busy market street in central London, we offered complimentary lunches from a ‘new Syrian restaurant’ to unsuspecting passersby.
However, as people opened the box, they saw just a small amount of rice, flour, lentils, chickpeas, beans, fish and oil – a portion that represents the typical rations that refugees are provided with.
This social experiment aimed to generate awareness with audiences and engage people who had already signed up to take part in Concern Worldwide UK’s first ever mass participation event, the Ration Challenge.