FareShare | Let’s Get Together

Let’s Get Together was FareShare’s largest integrated volunteer recruitment campaign to date. The project called for robust client alignment and strategic oversight to produce over 160 distinct assets across print, digital, and social media. The creative concept playfully pairs a diverse cast of models with food counterparts, successfully championing inclusivity and shifting public perceptions about food redistribution.

Supported by £250,000 in donated media spend, the campaign launched a hyper-localised digital rollout across all 21 regional centres to secure 2,000 new volunteers – driving results way past expectations and doubling the initial recruitment goal.