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Role: Pitch Team // Creative Director // Film Director // Voiceover Director // Client Partner // Producer
Client: Book Aid International // Raw London
Year: 2018
A lyrical rediscovery of a beloved children’s tale from the perspective of a young girl growing up in the Great Rift Valley, Kenya. This brand film was created for book lovers in the UK who are not currently active supporters of the Book Aid International charity. The film shows, rather than explains, the impact of books and literacy through one child’s imagination and sense of possibility.
Launched by the charity at an exclusive event, the film directly raised thousands of pounds of income and tripled their fundraising targets.