Role: Development & Pitch Team // Creative Director // Film Director // Interviewer // Client Partner
Client: Teenage Cancer Trust // Raw London
Year: 2018
This unique beneficiary story uses an 8-bit retro gaming animation style to mirror Ellie’s personal journey through cancer and beyond with Teenage Cancer Trust. The game reflects the story she tells, with obstacles representing the difficulties and challenges she has overcome: loneliness, treatment, setbacks and missing out on important elements of growing up. We follow her progress in the game, and through her voiceover, as she faces these challenges with the help of other characters also represented in the game: family, friends and the nurses who give her the power to carry on.
As the official partner of the Virgin Money London Marathon 2018, Teenage Cancer Trust launched the film to coincide with the uplift in awareness and website traffic leading up to and following the marathon. To date, it has reached almost ¼ million viewers. The film sits on their website, across social media channels and is used by education and fundraising teams to help people understand more about their work.