Role: Pitch Team // Creative Director // Animation Director // Client Partner // Voiceover Director
Client: Wellcome Trust // Raw London
Year: 2021
When the next pandemic comes, will we be ready?
This is the question aimed directly at world leaders in this playful character animation – with a serious purpose – for the Wellcome Trust. Based on the ancient fable of the Ant and the Grasshopper, the film urges leaders to pause, learn and better prepare for the next global health crisis.
We were very aware that comms around COVID-19 had been approached from every possible angle so we needed to cut through. This meant avoiding talking heads, stats and data, and instead telling a globally relatable story about small actions building over time.
We were also keen to avoid political language or any notion of blame and instead focus on working together to find global solutions. We combined the analogy with a hand-drawn animation style to set the story outside of the real world, also allowing the film to be easily translated for any territory. Find out more about the campaign here.