Role: Development & Pitch Team // Animation Producer // Client Partner
Client: WWF // Nice & Serious
Year: 2015
An animation about High Conservation Values, an effective strategy for conserving the things that matter most.
Farms, forests and plantations provide us with food and essential products like timber, paper and fuel. But they aren’t factories: they’re part of natural landscapes that are home to other species and provide vital services to people. So it’s important to identify and protect the things within these landscapes that are most valuable for people and nature. We call these High Conservation Values.
WWF and the HCV Resource Network approached us to create an animation to help policymakers better understand the value of nature. The script was written to appeal directly to the target audience – mainly high level government representatives and global policy makers. The design style was developed using a clean and clear style of illustration, using a soft colour palette to build a sense of clarity and cohesion between the scenes.
To find out more visit the HCV microsite