Role: Pitch & Strategy Lead // Creative Director // Client Partner // Project Lead
Clients: Centre for Climate Engagement & Chapter Zero
Year: 2022
The brief for this project was to produce a digital report / infographic that allowed viewers to clearly connect with the options and approaches to Climate Targets, Metrics & Reporting Frameworks in the accompanying CGI Explainer. Designing the infographic to be useful and engaging for someone with both limited knowledge and those with a more in-depth understanding.
Working with the client teams, we advised the creation of a microsite that would link directly with the report but could also function as a stand-alone asset to reach the widest audience. We produced a design with elements that can be embedded on websites and shared on social media channels for the widest accessibility and engagement. The completed microsite was shared across multiple sites including CCE and Chapter Zero.