Role: Pitch Team // Creative Director // Client Partner // Scriptwriter // Voiceover Director
Client: Royal British Legion // Raw London
Years: 2018
At the outbreak of WW1, Britain’s Empire covered roughly ¼ of the world’s landmass and people. There was a massive outburst of support from what was then the British Raj – modern day India, Pakistan, Bangladesh, Sri Lanka, and Burma.
This film we created for the Royal British Legion combines the use of existing archive materials (through access to the Imperial War Museum’s extensive photographic library) alongside cinemagraphing + parallax techniques that give movement to still images and created an evocative effect.
The film performed very well with the intended audience and was one of the most highly shared assets in The Legion’s centenary ‘Thank You’ campaign, with unprecedented engagement. Find out more here