Role: Concept Development // Creative Director // Producer // Client Partner
Client: Crisis // Raw London
Year: 2018
This animation was designed to attract corporate partners to support Crisis at Christmas, aiming to raise vital funds to help end homelessness.
The campaign had to appeal to all levels of business – from the CEO to workers on the shop floor. During development, we focussed on striking a balance between an emotional narrative and a clear brand association. A significant component of the brief was to create a strong visual theme that could be integrated across print, digital, email and social media assets.
The result is a magical Christmas story that quite literally unfolds before your eyes. We follow a homeless man and his dog as they try to find shelter, warmth and support in a snowy paper city. On a designated landing page, the message read; ‘Your company can help end homelessness’. It also featured in a double-page ‘Thank You’ advert in the Financial Times.